You’re awesome at what you do, but do your customers know what makes you great? Discover ways you are misunderstood by those you’re trying to reach and organize your ideas and individuality into a unique offering that is undeniable and easily understood.

UNDERSTAND THE COMPETITION

• Identify and examine your most direct competition
• Discuss ways to differentiate your offering from your competitors
• Contrast and compare sales points with your direct competitors

DISCOVER YOUR NICHE

• Examine external threats and opportunities in the market
• Examine company’s internal strengths and weaknesses
• Assess and develop your features and benefits

REDEFINE YOUR VISION

• Discover and develop your company’s core values
• Improve time and energy management
• Define your ideal lifestyle and dream schedule
• Visualize and refine your business future
• Assess your personal motivations, strengths and weaknesses